SEAT's global site needed to evolve beyond a product catalogue into a genuine brand experience. The challenge was to create a visual language that could carry the emotional weight of a Barcelona-born brand, bold, design-forward, and full of character, while remaining functional and clear for millions of visitors across 25+ international markets.
Working within DDB's creative team, my focus was on the art direction: establishing the visual hierarchy, the editorial approach to model photography, and the overall aesthetic.
The relaunched SEAT.com became the central hub for the brand's global communications, supporting simultaneous model launches across multiple markets.
Seeing a project of this scale go live and knowing the visual decisions we made as a team would reach millions of people was one of the most rewarding experiences of my career.
Next projects.
(2016-25©)
