SEAT MÓ needed to feel like more than a product catalogue — it needed to feel like a lifestyle. The challenge was to translate the energy of a Barcelona-born electric brand into a print piece that could work across 25+ international markets, balancing product precision with emotional storytelling and a strong visual personality.
My role was to define the editorial art direction: the visual hierarchy across sections, the layout logic for technical specs alongside lifestyle imagery, the colour system per model — and ensure every spread communicated the brand's urban, design-forward character without losing clarity.
A product catalogue is one of the most complete creative briefs you can get — it lives at the intersection of brand identity, editorial design, and product communication, all at once.
Seeing the SEAT MÓ range brought to life across a fully designed print piece — knowing it would be distributed across Europe and beyond — is exactly the kind of tangible, large-scale output that makes editorial work so rewarding.
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(2016-25©)
