A logo has to work at every scale and survive every context. The challenge here wasn't variety
it was consistency of intent. Each mark had to earn its simplicity, distilling a brand idea into something precise enough to stand alone.
A logo is the smallest possible design decision with the largest possible impact. This collection is proof that ten years of that discipline adds up to something.
different sectors, different vocabularies, one consistent commitment to reduction and craft.
Next projects.
(2016-25©)
