A postproduction studio of this caliber needed a visual identity and website that didn't compete with the work — but elevated it. The challenge was to create a brand with enough character and edge to stand out in a saturated market, while keeping the focus on the content itself: the films, the campaigns, the stories.
As the only Art Director on the project, I developed the full visual system — logotype, typography, color, motion language — and then applied it to a website designed to feel like an editorial experience rather than a traditional studio showreel.
Caffeine needed to look like it belonged in the same room as the brands it works for. That was the brief, and that was the result.
Developing a brand identity and digital presence entirely from scratch — for a studio whose clients include Hermès, Netflix, and Calvin Klein — is the kind of project that demands both creative ambition and strategic precision. One of the most complete and rewarding briefs of my career.
Next projects.
(2016-25©)
